For all of you who were wondering - I'm still alive! Sorry for not posting for so long. I've been super busy - with building my new company! Everything is starting to come together, slowly but surely - I officially incorporated my new company in the USA this week! Champagne Promises LLC - modern, romantic wedding invitations with my illustrations!
And check this out, I just branded my iphone! Hah!!!
my branded i-phone and my brand new business cards!
Greetings from New York everyone!
She's alive!
Happy Weekend Inspiration Card 17

When we give to others, it makes us happy in return! This is my inspiration for this weekend. Why not surprise a friend with an unexpected gift? We'll both share a happy moment. Hmmmmmm, what can I give to whom?
The illustration also fits the IllustrationFriday.com theme 'balloon' - we can't see the balloons, but they will be at the birthday party she's going to!
Happy Weekend!
PS: I created this illustration for DIESEL, for a store anniversary promotion
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Work like you don't need the money.
Dance like no one is watching.
And love like you've never been hurt.
~Mark Twain
One of my favorite quotes!
The illustration you see here is a glimpse of a design that I created for the German magazine DECO. Can you believe it, there's a gift service that sells Yodel lessons in the alps! That's what my illustration was for. I wonder if earplugs come with the package ;-)
Astrid
Happy Weekend Inspiration Card 15

Photographer Critsey Rowe from Couture Boudoir photographs brides-to-be in a very sensual way. The brides then often give the art photos as a wedding gift to their grooms. Great photography, very classy - compliments Critsey! I'm not a feminist - but let's just muse for a moment: why are women always the ones who have to be sexy? How about some role reversal? (smile)
In this illustration that I created for LAURASTAR SA - one of the world's leading producer in ironing systems - the guy is topless, and he is also doing the ironing. How sexy is that, ladies?
By the way, if you're interested in buying the illustration, it is available on a limited edition ironing board cover - only 3000 pieces sold worldwide. More info on www.laurastar.com
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Feeling tired, strung out? Exercise is always a good remedy to revive your spirits. Illustration Friday inspired me to this card, by asking for submissions to the word "strings". Strings...strung...strung out - there you go!
I created the illustration for the German magazine LISA. I worked in Corel Painter, using a thick and thin ink pen, coloring areas with the fill tool, then adding a chalk-like brush on rough paper for texture, and airbrush for the cheeks.
Happy Weekend!
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"A woman can never be too packed with shopping bags!". Laugh. Well that's kind of absurd, and not very deep. But hey it fit's with today's Illustration Friday theme "packed"! For all fashionistas out there, the stylish fashion blog www.almostpacked.com also inspired me to post this inspiration card for this week's Illustration Friday theme.
I created this illustration for German magazine LISA, to an article that was wondering if shopping is in a woman's genes. How superficial. Of ourse it's not. Right?
Laugh. Have a great, happy weekend everyone!
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Illustration Friday asks us creatives this time to illustrate something to the topic "clique". I created this image for Radio Energy Zurich, Switzerland, for a casting show: seeking a "Heidi" from the mountains that wants to come to the city and moderate a radio show. In any case, I feel the illustration fits to the topic well. It shows an important aspect of cliques that immediately came to my mind: We still have to listen to ourselves, even if we are in a clique. And sometimes this may mean that we have to leave the group.
When I was younger I was strongly influenced by what others were doing for a while (I was a teenager, what can I say). While that was good for me at the time, I started feeling stronger once I started to listen to my heart more and follow it. Duh - you may say. Yes, I know, it sounds so logical doesn't it? But it's not always that easy, sometimes we have to be brave when we want to follow our hearts. That doesn't just count for teenage cliques, but also for later in life. Sometimes we're stuck in a situation that's very comfortable to be in, but not necessarily following what our heart is saying.
That's what this weekend inspiration card is for: to give us power to be brave and always follow our heart.
Wedding Invitation and caketopper figurines

For customers of a high-end Swiss wedding planner, I developed a stylized illustration of the couple and a design concept, which were both being used throughout the wedding: on "save the date" cards, invitations, the menu, and as a unique extra, as caketopper figurines. The caketopper ornament was produced on plexiglas, and not only complemented the styling of the cake, but now serves as beautiful keepsake for the couple.
Happy Weekend Inspiration Card 9
These days, I'm working on a new business endeavor. I read and learn as much as I can from successful business people. One thing I hear time and time again is that we have to dream big to achieve our dreams. If we hold ourselves back and don't dare to believe, don't even dare to have small goals, let alone big ones, we won't get there. So this is one of my credos these days, one that I keep repeating to myself. DREAM BIG!
Thank you for this inspiration Brian Tracy, Napoleon Hill, Leili McKinley, thank you Jon Goldman, thank you my friend Gabriela, thank you Mahatma Gandhi, Dr. Martin Luther King, and countless others.
Being that I'm from Switzerland, I have to internally fight against our culture a bit. Back home, when one is too proud, too go-getter, it can have a negative image, people may call you arrogant, caution you to be careful and go slowly. It's such a pity, this can hold people back from living their dream! Just because one dares to live their dream and believes in it, it doesn't mean one is arrogant.
Another thing that can hold us back from dreaming big and achieving our dreams is clutter. This week's Illustration Friday theme "clutter" reminded me of this - thank you IF! Indeed, if our mind is cluttered, as opposed to clear and strong, we don't dare to dream big! So here's a wish to us all. Let's go for it! Let's get rid of clutter in our minds, find our dreams and dream big! Let's turn our dreams into goals, our goals into baby steps, and start walking.
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Today, IllustrationFriday.com asks for submissions to the topic "memories". This led me to create this inspiration card.
Many psychologists, philosophers, buddhist leaders, and other successful people have written about "staying in the present". Lisa Smith-Batchen is a world class athlete and successful coach, whose athletic achievements have appeared on the covers of The NY Times, The LA Times, The Washington Post and Winning Magazine. She writes on her blog:
"You know what's interesting - I've been reading a lot of Buddist literature and books lately - it talks a lot about staying present, focused, here and now, positive etc. I notice when I run if I stay focused on the step I'm taking at the moment - not the last or the next one- and if I keep a positive attitude my energy level increases - now this isn't that surprising - but - I also notice - if I start to think about resentments I have or people I don't like in a negative way- I actually start to get weaker- and if I than re-focus on something positive- or reframe the resentment to understanding I immediately begin to feel stronger..."
Here's inspiration from the political arena: Today, Gov. Sarah Palin, who's serving her first term as Alaska's governor, made the nationwide news. Not only is she the first woman and the youngest person to hold the state's top political job, but now Sen. John McCain chose her as vice president! Go Gov. Palin!
Do you think she would be this successful if she often dwelled on her past? No way! So let's not dwell on the past, but focus on the now, and we'll have a future to look forward to.
This blog post is also dedicated to a friend of mine who still is being bothered by her past (and a very obnoxious, psycho boyfriend who can't let go and keeps bothering her). Girl, try to focus on the present. You left him, be glad! Try to ignore his efforts to still make you feel bad - focus on the now, on what you can and want to do for yourself, and work on your future.
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I'm dedicating this weekend's inspiration card to Illustration Friday theme "detach", and to one of my friends. She just left someone who treated her really badly. You go girl!!! It's not okay and there's no excuse for mistreating a woman (or anyone for that matter), be it verbally, mentally or physically. I feel with all the women out there who are stuck in relationships that aren't good for them. Hopefully this card reaches out a little bit, and inspires more women to be strong. There are really great, good men out there. Don't be fooled into believing it's as good as it gets if someone treats you badly. Be a princess, walk away!
Have a great, happy weekend everyone.
Astrid
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This week's inspiration card is one to remind us not to take life (and ourselves) too seriously. Thank you Denise for that suggestion! If anyone has an idea for a future inspiration card, please don't hesitate to email me: astrid(at)PotatoMammaDesign.com
The illustration also fits well to this week's illustration friday challenge "poof!".
Wishing everyone a weekend without accidents! Hope to see you back on my blog next weekend for the next inspiration card!
Happy Weekend Inspiration Card 2

Wow, thank you everyone for emailing me your positive feedback, and for making suggestions! There's a lot of inspiration within all of us, I see!
As it happens, this inspiration card also fits very well with this week's illustration friday theme "enough". Enough is enough with feeling bad about ourselves!
I've decided to make this one for all us women out there. For the days when we think our hips are too wide, our nose is too long, our chest is too small, our feet too big... FORGET IT ALL! We're gorgeous like we are! :-)
Happy weekend everyone!
If you have a suggestion for next week, I'm happy to hear from you! astrid(at)PotatoMammaDesign.com
See you back here next weekend with the next inspiration card!
Astrid
IF - Garden
Here's my submission for this week's Illustration Friday theme "garden".
It's an older piece, but it fits the topic!
PotatoMammaDesign in custom52 contest
Custom52.com is featuring a card deck contest for illustrators. The illustrators who get the most votes for their card submission(s) will be published, plus they'll win a set for themselves!
Winners are evaluated by voting right now. I also submitted for this round.
If you like my designs, I'll appreciate your vote! :-)
Retro Beauty
by: Astrid Mueller, PotatoMammaDesign
Zoe
by: Astrid Mueller, PotatoMammaDesign
See all custom52 designs in the contest here
For all you illustrators out there who will participate, I wish you best of luck!
new illustration technique

Here's a new technique I developed for a customer in Sweden, with a classy hat and purse business for the woman with style. Check it out, done all-digital, but it looks like watercolor on paper with ink! Or do you see the difference? Tips and feedback welcome :-)
back from my vacations

Hello! I'm sorry I haven't posted in a while – I was on vacations! And before that it was hectic like crazy :-) Fitting my current mood and situation, here's a recent illustration I did for the German magazine LISA. It visualized a known problem we all have after vacations – what will we do with all our digital photos?? 1500 in my case (and I was gone for just 3 weeks!?!)
Hope you like the illustration,
Astrid
PotatoMammaDesign.com
Glimpse of Children Picture Book Dummy
On August 1, I submitted my contest entry for the children book contest www.der-meefisch.de. I was contacted by the author of the story, who asked me to illustrate it for her. Since the market custom doesn't seem to welcome the submission of illustrated stories (unless the author is the illustrator), I agreed to "just" take part in contests with her, creating a dummy for her (Of course I will later also submit the artworks to art directors). Here, you see a small glimpse of the dummy, as well as a preview of the finished illustrations. It's my first children book illustration project! What do you think? Questions, thoughts and comments welcome! (Click the images to enlarge).
Astrid
astrid@potatomammadesign.com




gelaskins rock!
Okay this is not a hidden advertisement, but I truly love gelaskins - illustrated covers for ipods and laptops. And I'd love even more if one day I might get to illustrate for gelaskins. One of my dreams on my list...! These are a couple of suggestions that I submitted to gelaskins for consideration. No new artworks, I just used existing illustrations at this point. So far, truly great artists have been published on gelaskins, quite intimidating almost. Wish me luck, and good luck to you too, if you like to submit samples too. 



illustration friday "citrus"

Something enTIRELly different for once! I created this illustration specifically for the IF topic "citrus", so it's not commercial, but just crazy. Seeing the word "citrus", I instantly got an image in my head of a woman biting into a lemon. I started playing around in Painter, then Photoshop, and look what happened. You tell me!
